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The company was founded 1993 by Marcus Pürner, who began with an area of 50 m2 in his father’s furniture factory in Waldershof, Germany.
The company has expanded its production area to 55,000 m2 and sells to more than 60 countries all over the world. They currently sponsor Intermarché–Wanty–Gobert Matériaux

The current product range consists of various types of mountain bikes, road bikes, cross bikes, triathlon bikes, e-bikes as well as trekking bikes. Ergonomically fitted women’s bikes, bikes for kids, wear and accessories complete the product line-up.

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